The Pretoria University’s Gordon Institute of Business Science’s (GIBS) newsletter, GIBS Review, has been revamped and redesigned, giving the e-newsletter a fresh new face.
Besides the facelift, the publication has a great toned body too – a content- rich read covering everything that is current on the political, financial and business scene. To meet the demand for relevant content GIBS Review is now distributed twice a month – delivering a double scoop of information to desk tops regularly.
Nicola Wilson, Communications Manager at GIBS, says: “Everyone in business shares a common problem: there is a flood of information, much of it irrelevant but some of it crucial. Since we all need to keep a competitive edge, information needs to be sifted, but none of us has the time. GIBS Review aims to deliver a round-up of the cream of business and management thinking from around the world, distilled with a South African environment in mind. Readers can rely on the executive summary that the GIBS Review presents, or they can click-through to read the original article. In addition, the GIBS Review will continue to feature content which our readers have come to know well in the past, reviews of the latest business books to hit the shelves, as well as a calendar of upcoming GIBS events and links to our GIBS FN podcasts – all aimed at continuing to ensure that the GIBS Review remains an informative and relevant read for our valued readers.”
FLUX, digital solutions provider to GIBS, builds and distributes the bi-monthly newsletter on tight turnaround times using the customised package FLUX NewsEasy which facilitates compliance with the strict schedule.
Tamsyn Kent, FLUX project manager, says: “GIBS Review contains a wide variety of different information for different interest groups. NewsEasy’s comprehensive reporting functionality allows for effective segmentation to target specific market sectors. The reporting allows GIBS to pull lists of individuals who are interested in a certain business area and then send out targeted marketing material to specific groups. NewsEasy enables mass customisation and targeted marketing messages which are essential for meaningful marketing campaigns.”
The GIBS Review provides links to local and international business articles from the Financial Times, The Economist, The Independent, Fin24.com and Business Day to mention a few. For essential reading on maintaining the competitive business edge, we invite you to subscribe to the GIBS website on: www.gibs.co.za to receive the GIBS Review.