FLUX, long-standing digital solutions partner to Airports Company South Africa (ACSA), has completed the implementation of the company’s refreshed corporate identity and brand image across all digital platforms.
Stacy David-Soobramoney, ACSA Group Specialist: Brand & Experiential Marketing says: “Following a two-year exploration process with staff and stakeholders feedback indicated that the internal and external climate would welcome a subtle change to make the existing 16 year brand more relevant and functional. The updated corporate identity, for the first time, now has 10 different destination brands, which all link back to the company’s mother brand – Airports Company South Africa.” (Read more)
Besides the practical implementation across primary and secondary applications, ACSA’s brief to FLUX was to maximise impact with prudent cost-saving strategies. Stacy says: “Working with FLUX was an amazing experience. Their phenomenal team understood the challenges and customised solutions beyond our most optimistic expectations. Their level of innovation and their thinking outside the box was utterly impressive and delivered a seamless changeover which has received overwhelmingly positive reactions. ACSA is thrilled with this partnership and delighted by the service solution experience.”
Rudi du Preez, FLUX project manager, said: “The refined corporate identity now differentiates between the mother brand of ACSA and the separate airports while maintaining the uniformity of the whole brand. Leisure and business travellers, stakeholders and other visitors have separate sections on the website reflecting their own individual identity. Our team was tasked with reflecting the refreshed brand across all platforms, including intranet and internet sites as well as customising templates for all departments, including finance, procurement and communications. The result is a uniform, clean and functional result with simpler navigation and easy information access.”
We invite you to visit www.airports.co.za to experience this refreshed identity for yourself.